Noor Afshan
Brand & Identity Designer
01 — Branding

Pulse

We don't make dancers. At Pulse, we make the ones people watch.

DeliverableInstagram identityYear2026
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Pulse
Six frames
02 — Branding

Chérie Avenue

Vanilla with a past. Chérie Avenue arrives in film grain and leaves in lipstick red.

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03 — Branding

Glitz It

Bling, delivered. Glitz It rolls into the party and rhinestones whatever you hand it — claws, cases, cowboy hats.

DeliverableInstagram identityYear2026
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04 — Branding

Marks

Identity at its smallest. Four marks built to carry a whole brand on their own.

DeliverableLogo marksYear2024–25
AOU English Club
University society crest
2024
Delphi
Premium cookie brand
2024
Najid
Riyadh Directory
2025
The Najid Select
Curation seal
2025
The process

You've seen the work.You've seen the work.

Now watch it being built.

02 — Branding

Etna

All-natural artisanal gelato, rebuilt post by post — fresh, pure, handmade.

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Message
Contact
Working …
Catering
gelatoXic…
Etna Frie…
To Go
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03 — Branding

Naima Pjs

A Saudi-born pyjama label, rebuilt post by post — for nights in and mornings that linger.

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Message
Contact
🍵
☁️
🍓
🖤
🫐
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04 — Branding

Rowley’s

A steak & fries institution, rebuilt post by post — same plate, same recipe, since 1976.

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Message
Contact
Menu
Promos
Location
Press
Our Herit…
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05 — Branding

Endear

A jewellery brand, rebuilt post by post — from a lookbook into a love letter.

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🔗 docs.google.com/forms/d/e/1FAIpQLSdxMQ…
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Endear Cl…
MUSINGS
Dear Press
Exclusives
The HEA…
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06 — Branding

Borderline Beauty

Saudi’s first sunscreen, rebuilt post by post — from a scrapbook into an endless summer.

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Message
Contact
REVIEWS +
FIND US
POP-UP
PRESS
US
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